Text — click any text and type. Images — click once to select. A toolbar appears with a scale slider, nudge arrows, reset and replace. You can also drag to move, scroll to zoom, double-click to reset. Empty slots — click a dashed placeholder to upload a photo. Phone mocks — grab the red Drag to move bar on the phone to reposition it, or select one and nudge with the arrow keys (hold Shift for 10px).
Generate pages from a document
Pages are built to the Barzo grid with dummy photo slots. Each generated page gets a Swap layout button above it to cycle Statement / Editorial / Data. For a Google Doc: File > Download > Plain text, then load it here — or send the doc to Claude in chat for full AI layout.
Version
Save deck publishes your edits as the new live version of this shared deck for everyone with the link. Save copy downloads a portable file. The PDF filename carries the version and date.
The infrastructure for the future of on‑premise marketing.
Connect. Activate. Measure.
Consumer Platform Barzo Pro On‑Premise Media Network
Drink and Be Social®2026 / V 2.0
03 / What is BarzoBarzo Master Deck (Mike Edition)
Barzo®
What is Barzo
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The Foundation
What is Barzo?
A community built for people who enjoy going out, discovering new places, and sharing experiences. It helps consumers discover venues, follow bartenders, connect with friends, and engage with their local social scene. Every feature strengthens three things:
Retention. Engagement. Activity.
But as we kept building and listening to the market, something became clear. The consumer app wasn’t the destination. It was the foundation. Beneath every great night out is an entire ecosystem working together.
And no one had connected it.
Drag to move
The FoundationConsumer app → Infrastructure
04 / The ProblemBarzo Master Deck (Mike Edition)
Barzo®
The Problem
04 / 28
A $500B+ industry runs on fragmented systems.
Brands spend billions trying to influence what consumers order, but they have limited visibility into the people and moments driving those decisions.
Brands
Lack measurable bartender influence, engagement and advocacy.
Venues
Lack connected tools for staff, training, and performance.
Bartenders
Lack a professional platform to learn, grow, and earn.
Consumers
Lack a connected way to discover and engage.
The ecosystem is massive, disconnected, and difficult to measureThe Problem
05 / The NetworkBarzo Master Deck (Mike Edition)
Barzo®
The SOLUTION
Fig. 01
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The Barzo Network
THe Network in your pocket.
Five participants, one connected platform. Brands, venues, bartenders and consumers all run on Barzo infrastructure, and every interaction between them creates measurable data.
The consumer app is where the network begins. People discover the bars, bartenders, venues and events around them, follow the people and pros they like, chat and match in real time, and earn real value for showing up. Every check‑in, follow, message and redemption is a signal, turning a night out that was invisible into first‑party data on who goes where, and what moves them.
Social
Follow friends, bartenders, venues and the people you go out with.
Discovery
Bars, events, happy hours, brunch and day parties near you.
Engage
Chat, match, check‑in and actually show up.
Reward
Earn real value back for the nights you already have.
Barzo Pro is where the industry works. Bartenders, barbacks and managers build a verified professional profile, train through Barzo Academy, pick up shifts, and track the performance that moves their career. Brands sponsor the training, Pros earn certification and status from it, and every class completed and drink recommended becomes measurable on‑premise data.
Barzo AcademyBranded expert video training and certification
Shifts & SchedulingVerified profiles, venue staffing and shift pickup
Career & PerformanceGrowth, ratings and measurable on‑premise impact
Top 100A national ranking of the most influential bartenders
The people who sell the drinks become measurable.
“91% of bartenders are more likely to recommend a brand they have been trained on.”
“Nightlife runs on guesswork. It doesn’t have to.”
Mike Floyd · Founder & CEO
Every weekend people ask the same question: “Where’s the move?” The answers are delayed, unverified, and fragmented. Venues spend with no attribution. Bartenders influence what people drink with no system capturing it.
The demand layer no one owns yet.
FounderThe Origin
-- / The ProductBarzo Master Deck (Mike Edition)
Barzo®
The Product
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/ 00
The Product
The network in your pocket.
Discover venues, bartenders, friends, and events in real time
Engage with offers, rewards, and the local social scene
Today, Barzo is evolving into something much larger
The first verified on‑premise media network.
Verified Consumers
Verified Venues
Verified Bartenders
Strategic Brand Partners
Every participant contributes to the network. Every interaction creates data. Every campaign becomes measurable. On‑premise marketing goes from disconnected activities to a connected, measurable system.
“91% of bartenders are more likely to recommend a brand they have been trained on.”
Barzo Pro gives beverage brands a direct connection to the professionals who influence what consumers order. Brands sponsor dedicated expert training within Barzo Pro, featuring branded video classes that educate bartenders about their products, brand story, and selling points. Certified Pros become knowledgeable brand advocates, while sponsors gain premium brand visibility, professional engagement, and actionable on‑premise data and insights to measure reach, participation, and performance.
Supporting engines06
Media & Advertising
02On‑Premise MediaBrand UGC · Bartender Pro · Venue & promoter media
Tampa Bay is Barzo’s beta market and strategic proving ground: validate the platform, establish key performance metrics, optimize the operating model, and build a highly repeatable market-launch playbook. Prove the model in Tampa, institutionalize the playbook, and scale rapidly across the U.S.
Calibration anchor · Greater Tampa Bay: 131,454 single & social → 50,005 TAM → 5,001 weekly actives · 33.1% capture applied to every cluster
16 priority states · 23,085 bars
Remaining states · 16,271 bars
The ExpansionU.S. addressable network
15 / Market Model / FunnelBarzo Master Deck (Mike Edition)
Barzo®
The Market Model
15 / 28
Bottom-up / 175 clusters / All 50 states / County-level Census data
The US total addressable market.
Population 21–3436.44M
Not currently married25.32M
Single, no live-in partner21.31M
Out 1–3 nights a week8.45M
User TAM at 33.1% capture2.79M
Four Census layers, then two business assumptions: a 33.1% capture rate calibrated on Greater Tampa Bay, and a 10% weekly active rate. 73% of the market sits inside the 16 priority states.
2.79M addressable users. Built county by county, not top down.
2.79M
User TAM across 175 clusters
279K
Weekly actives at maturity
36K
Qualified venues
167.5K
Pros in the network
The Market ModelCensus + Tampa Bay calibration
16 / Market Model / ClustersBarzo Master Deck (Mike Edition)
Barzo®
The Market Model
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Top 10 clusters by user TAM
Where the value concentrates.
#
Cluster
User TAM
Launch
01
Los Angeles CA
156,701
Jul 27
02
Chicago IL
98,782
Jul 27
03
Houston TX
94,092
Jul 27
04
South Florida FL
81,692
Mar 27
05
Brooklyn / Queens NY
73,481
Jul 27
06
Phoenix / Scottsdale AZ
72,206
Jul 27
07
Atlanta GA
63,276
Jul 27
08
Dallas TX
60,492
Jul 27
09
San Diego CA
55,644
Aug 27
10
Orlando FL
53,874
Jan 27
39%
of national TAM in the top 10 clusters
73%
of national TAM in the 16 priority states
Orlando opens the rollout in January 2027, highlighted in black. Volume markets front-load revenue; the campus-heavy intensity list front-loads proof.
California, Texas, Florida and New York hold 43% of national TAM.
The Market ModelCluster concentration
17 / Market Model / ProjectionBarzo Master Deck (Mike Edition)
Barzo®
The Market Model
17 / 28
Base case / January 2027 – December 2028 / Full network
So we built it. We launched a consumer platform. We entered beta. We worked alongside venues, bartenders, and early industry partners. We listened. We measured. We improved. What we discovered was bigger than product validation.
Social apps average roughly 18% day-7 retention, with 25–30% considered strong. Recent Barzo cohorts sit at or above the social median, and these figures are a floor. After the signup week, a returning core of 10–25% of each cohort stays active.
Consumers want a better way to discover and engage.
Venues want modern tools to grow.
Bartenders want recognition, opportunity, and a platform that elevates their profession.
Brands still face on-premise marketing that is fragmented, difficult to measure, and disconnected from real-time consumer engagement.
6,000+
Consumers Beta downloads
500+
Venues In beta network
1,800+
Bartenders Verified pros
We believe we have reached an important milestone. The platform has reduced the core risks. The ecosystem has been validated.
The ecosystem has moved beyond concept. The opportunity is now execution and scale.
What We Have ValidatedBeta traction → execution
22 / Brand Value TableBarzo Master Deck (Mike Edition)
Barzo®
The Market Opportunity
22 / 28
The Market Opportunity
Estimated annual brand value.
Stage
Bartender network
Consumers
Est. annual brand value
Initial scale
5,000
50,000 WAU
$7.5M–$12.5M
Regional scale
10,000
100,000 WAU
$15M–$25M
National scale
20,000
250,000 WAU
$30M–$50M
Category scale
100,000
1M WAU
$100M–$200M+
The opportunity isn’t creating another advertising channel.It’s creating the digital infrastructure that connects the brand to the venue, bartender and consumer and measures the result.
Every stage compounds the network. Every network compounds the value.
Eight major beverage alcohol companies alone allocate more than $20 billion annually to marketing, advertising, promotion and sales investment. Barzo is building the infrastructure to move a portion of that spend into measurable on-premise activation through venues, bartenders and consumers.
One 2025 industry analysis recommends allocating roughly 35% of activation budgets to retail and on-premise activation, with bartender education, tastings, POS, events and digital training as core tactics.
Annual marketing + sales investment
AB InBev$7.8B
Heineken$3.8B
Diageo$3.66B
Pernod Ricard$1.91B
Molson Coors$1.1B
Constellation Brands$867M
Campari$630M
Brown-Forman$462M
“The advocacy of bartenders is really important to how you build brands.” / Ivan Menezes, former CEO, Diageo
The Market Opportunity$20B+ annual spend
24 / The CategoryBarzo Master Deck (Mike Edition)
Barzo®
The Investment Opportunity
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Drag to move
The Investment Opportunity
We are building a category.
Barzo is positioned at the intersection of six markets, with the professional layer as the moat.
Six markets
HospitalitySocialMedia Workforce TechnologyBrand Marketing Data
The opportunity
Build the network
Own the professional layer
Monetize the media
Connect the data
Measure the outcome
Scale nationally
The professional layer is the moat.
The Investment OpportunityCategory creation
25 / The AskBarzo Master Deck (Mike Edition)
Barzo®
The Ask
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The Ask
Join Barzo at the inflection point.
$2M Growth Round
$2,000,000 raise · $15M post-money valuation cap · SAFE
The round is designed to fund the next 18–24 months of execution as Barzo scales its consumer network, expands its venue and bartender footprint, launches Barzo Pro + Barzo Academy, and builds the infrastructure for measurable brand activation and POS-connected revenue.
Scale consumer network · Expand venues · National bartender network · Launch Barzo Pro + Academy · Brand programs · Media network · POS data + training‑to‑sales attribution · New U.S. markets
Final financing terms subject to definitive financing documents.
